Marketing & PR

Marketing is made up of three separate functions: Marketing & Events, Graphics and PR & Communications.

Marketing & Events

Marketing covers everything to do with promoting the Selfridges name to the British shopping public - from developing captivating advertising campaigns and seasonal sales promotions to exploring new and sophisticated online e-marketing techniques. The team's success depends on having an expert understanding of our customers' tastes and aspirations, and knowing how to put across persuasive messages that will be listened to. The work is heavily creative in nature, and involves working extensively with external advertising agencies.

Events looks after all the regular launches, fashion shows and promotional activities that we use to generate interest and excitement in-store. This is far more of a presentation-based environment, with (at times) a strong element of theatre to it. Events Managers are assigned to individual departments, where they work closely with the store operations, buying and merchandising teams, and also the in-house marketing managers of the individual stores.

Graphics

Graphics consists of two teams - Creative Design and Production.

Creative Design are responsible for the look and feel of all graphics and act as custodians of the Selfridges brand. They're responsible for the design of all in-store graphics, including seasonal activity such as Mother's Day, Father's Day, Easter, Valentine's Day and Christmas. They also support with promotional activity as required and have input into e-commerce projects, supporting non-transactional online activity.

Production are responsible for sourcing materials, working with printers and for all ticketing in store, making sure all price points are clear.

PR & Communications

Good relationships with newspapers, magazines and the media in general are a key part of maintaining our public profile. In this, our Press and PR Department plays a critical role; liaising with media agencies and our own PR agency, and acting as a first point of contact for anyone who's interested in what we do. They also handle all requests for props and clothing for photo shoots. The Internal Communications team makes sure all Selfridges people know what's happening, where and when through newsletters, notice-boards and events. It's usually busy, and it's sometimes very hard work, but then again, it's always rewarding.